The sardine motif that filled summer wardrobes with colourful Mediterranean kitsch is back, but this time it looks decidedly more polished. For 2026, novelty tins and souvenir-shop graphics are giving way to striped rugby shirts, embroidered canvas, silk scarves, raffia accessories and a distinctly preppy yacht-club mood.

Staud’s collaboration with Positano institution Da Adolfo captures the shift perfectly, combining playful fish embroideries with breezy pieces designed for long lunches by the sea. The sardine may still be whimsical, but its latest incarnation feels less like a passing internet joke and more like a charming new member of the summer-style canon. Harper’s Bazaar