Zendaya has become the face of Prada Paradoxe Sweet Chemistry, a new fragrance built around blackcurrant syrup and neroli. The campaign arrives during an especially significant year for the actor, whose changing hairstyles, vintage fashion and increasingly personal approach to beauty have become part of her cultural influence.

In a new interview, she describes haircuts, colour and fragrance as markers of different periods in her life. It offers a softer angle on celebrity beauty, centred on memory, identity and transformation rather than another conventional product launch. [Source]