After years dominated by clinical formulas, neutral packaging and laboratory-inspired branding, beauty appears ready to embrace pleasure again. This summer’s launches include Fara Homidi’s sun-flushed Blonzer, Loewe’s pistachio candle in a vivid handmade vessel, marbled pastel brushes by La Bonne Brosse and Roseanna, and crystal-covered hair accessories by Katya. Performance still matters, but so do colour, scent, tactility and decoration. The product is no longer expected to disappear quietly into a minimalist bathroom. It can be expressive, collectible and desirable as an object in its own right.