Chloé unveils its Summer 2026 campaign set against a raw coastal landscape, where light, movement and shared presence shape the narrative. Photographed by Sam Rock with film direction by Romain Wygas, the campaign unfolds as a luminous journey from sunrise to sunset.
Under the creative direction of Chemena Kamali and styled by Elodie David Touboul, the collection revisits the Maison’s founding spirit of freedom, lightness and instinctive femininity.
From First Light to Golden Hour
The campaign traces the shifting moods of a summer day. The still freshness of sunrise gives way to the crisp clarity of morning air, deepens into midday radiance and finally softens into the enveloping warmth of sunset.
Light becomes its own language. It shapes silhouettes, sculpts textures and reveals a flow of colors and emotions that move in rhythm with the natural surroundings. Sand, ocean and sky frame each moment, transforming the coastline into an atmospheric haven.
Feminine Complicity
At the heart of the campaign is a collective portrait of freedom. Six women come together: Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo and Stella Hanan.
Playful, confident and effortlessly connected, they embody a vision of feminine complicity rooted in shared movement and instinctive ease. The silhouettes blend into the landscape, shaped by wind and sun, expressing a sensual yet grounded relationship with nature.
The result feels fluid and intuitive, a wardrobe that belongs to open horizons and sunlit shores.
The Rhythm of Summer
Chemena Kamali describes the intention behind the campaign:
“I wanted to capture the rhythm of a summer day, the changing light, the warmth of the sun, and the feeling of slipping into a natural flow. A day in nature where every sense sharpens revealing a radiance and spontaneity that have always been at the heart of Chloé.”
Summer 2026 emerges as a study in radiance and connection. More than a seasonal offering, it reads as a meditation on togetherness, youthful ease and the quiet power of shared freedom.
The Summer 2026 collection will be available in boutiques and on chloe.com from February 25, 2026.
More information at Chloé’s official website.