Luxury’s most ambitious summer activations are transforming beach clubs, hotels and holiday destinations into immersive brand worlds. This season’s highlights include Dolce & Gabbana at Sicily’s San Domenico Palace, Burberry at Hôtel Belles Rives in Antibes, Dior at Capri’s Il Riccio and Jacquemus at the Mandarin Oriental on the Turkish Riviera.

These temporary spaces blur the boundaries between travel, hospitality, fashion and interior design. Instead of limiting the experience to a boutique, brands are placing their visual identities directly inside the rituals of summer, from striped sun loungers and decorated boats to limited-edition objects designed for a specific destination.

Source: Financial Times